Rapha Shop at Mellow Johnny’s
We’ve built a Rapha boutique right here in our shop. Rapha has long been a creative and collaborative force with Mellow Johnny’s. The brand, in its products, films, books, and all creations, captures the beauty, suffering and spirit of cycling. They called us one day and asked if they could build a one-of-a-kind concept boutique right inside Mellow Johnny’s. We, of course, jumped at the chance. It features an expanded collection of exquisite Rapha apparel in a custom-designed environment, along with some museum pieces.
Rapha was born in 2004 out of desire for luxury cycling goods that both functioned and looked beautiful. Eight years later, they offer an extensive line for men and women. Their mission is to celebrate road cycling in all of its pain and glory. Since 2009, Mellow Johnny’s has been a proud Rapha dealer. We now have our very own Rapha shop within our store, and are proud to offer a wide selection of their apparel, accessories, footwear, and publications. The partnership is a natural one. We celebrate the lore and history and texture of cycling life. We live in its style and heritage. Rapha chose Mellow Johnny’s as their only dealer in the Southwest for our aesthetic and our philosophy.
So what does Rapha offer that is different than other manufacturers? Simply put, a marriage of functionality and aesthetic. You know a Rapha kit when you see it. Tweed proudly lives in their vocabulary, as does wool. Not just as a throwback homage, but as a beautiful, useful feature. When you wear it is when it all comes together. Take for instance the classic Bib short. This short was created for optimal comfort. No superfluous bands or panels, but simple and effective construction. The matte black finish, ultra plush Cytech chamois, and soft bib offer the rider a luxurious wearing experience. To put it intimately, you won’t feel like you’re wearing a diaper. And with it’s minimal style, nor a billboard.
The wool pieces bring warmth on cooler days, and dry, wicking comfort on warmer ones. Wool is honored in many other pieces, such as the classic jersey, base layer, boxer, and more. For ladies, Rapha has added a beautiful heather grey City Riding jersey in merino wool. This piece can be worn on or off the bike, and has attention paid to every detail. The attention to detail wins our hearts, though. For instance, when unzipped, the placket exposes a subtle graphic color pattern. The radio cable loops may be just showing off, but they are quite keen. You’ll find a pocket label with brief testimony on the joy of cycling. The fit is slimmish, but generous in the right areas. The front is cut high to avoid bunching when in the drops. The recurring color palette of black, cream, and pink are fresh and distinctive.
Their casual streetwear carries clean lines through woven and knit tops as well as pants that can be considered slightly more mod than rocker.
Rapha fits us, and we are proud of our partnership. Come in and see, feel, and wear these special cycling pieces.
See our opening celebration.