October 2012

Tuesday Morning Blazing Saddle Ride

Date: October 2, 2012 @ 6:15 am to 8:45 am
Date: October 9, 2012 @ 6:15 am to 8:45 am
Date: October 16, 2012 @ 6:15 am to 8:45 am
Date: October 23, 2012 @ 6:15 am to 8:45 am
Date: October 30, 2012 @ 6:15 am to 8:45 am
Location: - Mellow Johnny's Bike Shop
400 Nueces
Austin, Texas

Join Mellow Johnny’s and Team 787Racing for a blazing fast morning road ride.  Meet at the shop for a 6:15am sharp roll out.  This ride is for the cyclist who wants to put in some fast miles before heading off to work.  It is NOT a “no drop” ride.  Rides average 20+mph, covering ~40 miles (2-2.5 hours) of hill work in West Austin. So, if you can’t keep up, you may find yourself rolling along solo.

***LIGHTS ARE A MUST*** (this time of year)

General group ride expectation: Lights, helmet, road bike in good working condition, water and nutrition, flat changing tools, bike lights and no headphones.  We encourage you to ride your bike down but if you are driving, please park in the street.

For more information or questions contact Stephanie or Julie at ride@mellowjohnnys.com

You can contact bike rentals at http://www.mellowjohnnys.com/products-and-service/rentals/

LIVESTRONG Day Ride & LIVESTRONG Challenge Happy Hour

Date: October 2, 2012 @ 5:00 pm to 8:00 pm
Location: 400 Nueces Street
Austin, TX 78701

Join LIVESTRONG and Mellow Johnny's on Tuesday, October 2nd, for a special LIVESTRONG Challenge Happy Hour and LIVESTRONG Day Ride. October 2 is LIVESTRONG’s annual global day of awareness, in conjunction with Lance's diagnosis date, to celebrate survivorship and re-commit to working towards a world without cancer.

Come down to the shop, from 5pm-8pm, for some free beer and food, and the opportunity to register for the Austin LIVESTRONG Challenge (only $50)! Anyone who signs up for the ride, or who already has, can get 20% off of Mellow Johnny’s branded merchandise at the Happy Hour!

The ride leaves Mellow Johnny's at 5:30PM. This is about a 25 mile ride and will have an average pace of 12-15mph.

General ride expectations:  helmet, road bike in good working condition, flat kit, water and food for the two hours.  Head phones and radios are not allowed.

The Rapha Shop at Mellow Johnny’s

Date: October 4, 2012 @ 12:41 pm

Rapha was born in 2004 out of desire for luxury cycling goods that both functioned and looked beautiful. Eight years later, they offer an extensive line for men and women. Their mission is to celebrate road cycling in all of its pain and glory. Since 2009, Mellow Johnny’s has been a proud Rapha dealer. We now have our very own Rapha shop within our store, and are proud to offer a wide selection of their apparel, accessories, footwear, and publications. The partnership is a natural one. We celebrate the lore and history and texture of cycling life. We live in its style and heritage. Rapha chose Mellow Johnny’s as their only dealer in the Southwest for our aesthetic and our philosophy.

So what does Rapha offer that is different than other manufacturers? Simply put, a marriage of functionality and aesthetic. You know a Rapha kit when you see it. Tweed proudly lives in their vocabulary, as does wool. Not just as a throwback homage, but as a beautiful, useful feature. When you wear it is when it all comes together. Take for instance the classic Bib short. This short was created for optimal comfort. No superfluous bands or panels, but simple and effective construction. The matte black finish, ultra plush Cytech chamois, and soft bib offer the rider a luxurious wearing experience. To put it intimately, you won’t feel like you’re wearing a diaper. And with it’s minimal style, nor a billboard.

The wool pieces bring warmth on cooler days, and dry, wicking comfort on warmer ones. Wool is honored in many other pieces, such as the classic jersey, base layer, boxer, and more. For ladies, Rapha has added a beautiful heather grey City Riding jersey in merino wool. This piece can be worn on or off the bike, and has attention paid to every detail. The attention to detail wins our hearts, though. For instance, when unzipped, the placket exposes a subtle graphic color pattern. The radio cable loops may be just showing off, but they are quite keen. You’ll find a pocket label with brief testimony on the joy of cycling. The fit is slimmish, but generous in the right areas. The front is cut high to avoid bunching when in the drops. The recurring color palette of black, cream, and pink are fresh and distinctive.

Their casual streetwear carries clean lines through woven and knit tops as well as pants that can be considered slightly more mod than rocker.

Rapha fits us, and we are proud of our partnership. Come in and see, feel, and wear these special cycling pieces.

Trek Project One offers the Ultimate Custom Experience

Date: October 4, 2012 @ 12:42 pm

Last year Mellow Johnny’s GM Craig Staley sat down with Trek to design a one-of-a-kind Project One design studio. From wheel displays, to custom fixtures, to interactive design elements the Project One studio is your palette for the perfect bike.

Starting with the fit, your Trek Project One experience starts by making an appointment, or simply walking in the door. Our staff will work to first determine the model and size Trek that best fits your. Next, we’ll move downstairs to our touch screen computer to select just how you want your bike to look.

Not content to let you choose from a computer screen alone, we offer painted tube sections of Trek colors, so that may also see the colors in person. After you’ve selected your paint we’ll help you pick the perfect components to go on your new ride. Need 175mm cranks and 11-28 cassette with 53/39 chainrings? No problem, you’ll be able to select saddle, stem length, bar width and just about everything you could ever think of.

When we’re done there we’ll order your bike and schedule your delivery appointment. We’ve spared nothing in the quest to bring you the ultimate in Trek Project One experience, so come by, call, or email us and make your appointment.

A Commute in the Life

Date: October 4, 2012 @ 12:43 pm

The cold air is a shock. More than anything else I'll do today, the first pedal strokes of my morning commute let me know I am alive. Past Brentwood Park and along Arroyo Seco the same cluster of potholes greets me. A few blocks later the smell of Mi Victoria Bakery triggers my hunger. These small bits of life are signals that all is right. I could be in my car, but why?

Pushing aside my excuses to drive exposes the passion for me that is riding a bike. In the time of day that most people dread, I get a slice of what I love. Even if my life is no longer so simple as to allow a 5-hour folly on my bike, my commute allows me to have these small moments.

Onward towards Shoal Creek and though the historic Seiders Oaks section of the trail I see the same walker every morning and riding down Lamar Boulevard. At 6 am it's a ghost land. On my right the same runner I see daily, and heading north the same loaded commuter I see too. Our routines entwined as he labors with his overloaded rig, and as I speed downhill smoothly I can’ help but to think I’m cheating.

Past Pease Park and House Park my trip is nearing the end. The gravity I cheated this morning will become my afternoon adversary. Once at MJ’s my coffee all the better, the breakfast taco all the more satisfying. I am alive.

Want to share your commute? We’d love to hear what motivates you and what you love. Drop us a line or some words and if maybe we can share it with the MJ’s faithful.

Cyclocross deals speed, dirt, suffering, and fun.

Date: October 4, 2012 @ 12:44 pm

[caption id="attachment_8081" align="alignright" width="296" caption="Will Black"][/caption]

Cyclocross combines trails, pavement, running, riding, and close spectator action. But for many, in addition to traditional cross racing and training, the bike itself is a great hybrid solution for road riding and commuting. We are committed to this part of the sport, and we have lots of great bikes to choose from.

Race. Ride. Commute.

Over the last few years the sport of cyclocross has taken off in Texas. We’re in the heart of the development of the racing action and Austin was awarded the 2015 National Championships to take place at Zilker Park. For those that haven’t witnessed the sport, picture short spectator friendly laps, with dismounts, obstacles and running with the bike that thrill fans and push racers into anaerobic debt. Sort of Steeplechase on bikes. With heckling and beer for fun.

Depending on who you ask you will hear a cyclocross bike is part road and mountain bike. Given the early 1900s origins a cross bike resembles a road bike with some modifications but the bikes certainly have benefited from the development of mountain bikes. The wheelbase a bit longer than a standard road bike for more stability and the tire clearance is increased to handle the larger volume tires. Next, a cyclocross bike uses a taller bottom bracket to help keep the pedals from striking the ground, as well as often using smaller gearing, and disc or cantilever brakes to help wheel removal (wider tires) and mud build up in racing applications. Other nuances include cable routing designed to be out of the way of mud, debris, and your shoulders during running dismounts. Overall you get a bike that can handle a wider range of conditions and one that makes you a more confident rider, no matter the circumstances.

A Unique Scene

For many road racers, Cross is a fun, varied way to train in off-season. So this encourages a slightly more casual atmosphere at races. Of course, elites will amaze and astound with their fitness and handling skills, but a key component of Cross is spectator participation, unconventional sub-events, and wacky prizes. For instance, it is not uncommon for racers to receive "hand-ups" from fans on the course. These little prizes can be cash, stuffed animals, car parts, or beer. In addition, course designers may incorporate elements other races would avoid, like staircases or fallen lightpoles. Some have described the best Cyclocross race as "we threw a party and a bike race broke out."

Whether you chose to race, or just enjoy the fun of riding, Austin is a place that is blessed with ample urban green space that is perfect for a cyclocross bike. The ability to jump on a cyclocross bike and connect to dirt paths and trails around Austin via the pavement gives you a bike that fill a need when you cannot decide pavement or dirt. With the versatility they offer cyclocross bikes make great commuting solutions as well–curbs, dirt paths, broken pavement are all a part of what commuters endure and having a bike that can handle it all is one reason so many commuters have come to count on their cross bikes.

Live It

Our staff love, own, and most of all ride cyclocross bikes for fun, to commute, and to race. When he’s not on our sales floor Will Black lives and breathes cyclocross. As a bronze medal finisher at the Cyclocross World Championships in the Masters category Will was chosen as the lone Texas member of the new Trek Cyclocross Collective and will race in Texas and at select national events. Hear about just why Will loves cyclocross and get to know him better HERE. On the service side, stop in and say hi to Charlie Gray, who uses his cyclocross bike as his commuting/do-it-all machine, or Jason Smith who also loves all things bikes including cyclocross.

Our Brands

From entry price to top-end race machines we’re proud to have a great selection of great cyclocross models. From Trek we stock the all-new Crossrip along with the Ion and Cronus line of cyclocross models. You’ll also find the Giant TCX line of bicycles along with the Pinarello CX, Cielo and Civilian line of bikes. On the custom side we offer selections from Seven and Parlee.

Parlee brings Artful Craft and Performance

Date: October 4, 2012 @ 12:45 pm

For those in the cycling world Parlee Cycles is name that is held in the highest regard for his custom carbon bicycles and we’re proud we’re Parlee’s dealer. For the last decade Bob Parlee has used the years of experience he gained building competition racing boats with the material to create his entire line.

From the flagship fully or semi-custom Z1 and Z-Zero, to the production Z5, Parlee is self-proclaimed designer and builder of bikes. Ones that eliminate unnecessary shapes and instead aiming for the efficient use of carbon to produce a better performing bicycle. And, our rides on Parlee can only reinforce what we’ve read. While they don’t feature radical shaping that the industry and marketing companies have sold us on, they perform on a level that makes you immediately want to own a Parlee.

With so much focus on performance Parlee hasn’t forgotten that a bike should look good and there are nearly limitless choices via their custom finishes online tool. The best part about the process is that whether you choose a stock Z5 frame, or a custom one, they will paint it for you and deliver it to us to build.

Last, let’s talk fit. Since Parlee offers custom, semi-custom, and production models our Mellow Johnny’s staff can work with you and Parlee to find what is best for you. It can all start with just a call or email and we’ll listen to what you’re looking for. Not everyone needs or wants a custom bike, so maybe a Z5 is your perfect bike. On the other side of the coin, many buyers have waited all of their life for a custom made one-of-a-kind bicycle. Wherever you fall in the spectrum one of the members of our sales staff will walk you through every step of the process of creating your new Parlee Bicycle.

Parlee Models

Z-Zero (Coming Late 2012)
Time Trial
Time Trial Custom

Save Big on 2012 Models

Date: October 4, 2012 @ 12:51 pm

We’ve added some road, MTB, City Bikes, Hybrids, Fixies, and Women Specific models to our clearance fleet. This means you can get some top of the line machines at deep reductions. Like Giant Talons, Trek Madones, Trek Superflies, Bianchi Pistas, and many more. See more.

Pure Austin Fitness Driveway Series by Holland Racing

Date: October 4, 2012 @ 4:00 pm to 10:00 pm
Date: October 11, 2012 @ 4:00 pm to 10:00 pm
Date: October 18, 2012 @ 4:00 pm to 10:00 pm
Location: - Driveway Austin Motorsports
8400 Delwau Lane
Austin, Texas 78722

Crit racing  each Thursday, March - October.  Rain or shine.  These races take place on the closed, car-free driving course at the Driveway Austin Motorsports. Races include Juniors, Women, Cat 3/4, Cat 4/5, Pro 1 2 3.

For details click here http://www.drivewayseries.com/Home/tabid/915/Default.aspx or contact Stephanie at ride@mellowjohnnys.com

ACL Bike Parking Fri-Sun, 10am - 12pm

Date: October 12, 2012 (All Day)
October 13, 2012 to October 14, 2012
Date: October 14, 2012 (All Day)
Location: Zilker Park

ACL Festival takes place on 46-acres in Zilker Park, the crown jewel of Austin’s public green spaces. It plays host not only to 130-plus artists from across the globe, but amazing local eats and wares, fun for the kiddos, green goings-on, and other cool activities to entertain you for three magical days.

Bicycle Parking - The BEST way to get there!
Bike racks are available at each of the Festival entrance gates, with plenty of lighting.  You must provide your own lock. If you need parts or repair, stop by the Mellow Johnny’s  Bike Station at both entrances for fix-ups, locks, lights, tubes, or any other last minute   advice  or gear.

Scout-a-Route Ride: Southern Culture (off the grid)

Date: October 13, 2012 @ 9:00 am to 12:00 pm
Location: - Mellow Johnny's Bike Shop
400 Nueces
Austin, Texas

This 18-mile route takes us south of downtown via Bouldin, rolling through the Emerald Forest to South 1st Street and back.

These rides are co-hosted by Mellow Johnny’s and the Austin Cycling Association.  This no-drop, co-ed group ride is perfect for the cyclist new to riding or bike commuting, returning to the bike or just looking for a more casual ride.  The routes are designed to help riders navigate the city bike routes and other safe bike commuting options.

Thank you for making this a popular Saturday morning ride.  In response, we are now hosting two groups for this ride.  The first group is designed for those who can average 14-16mph for 20-30 miles with one or two regrouping points.  This group follows the same route but is provided with an extended mileage option.

The second group is our traditional Scout-a-route.  We average 12mph for distances between 15-25 miles with regrouping points.

Both rides are intended to explore, so leave your heart rate monitor at home, bring some spare dollars for the occasional refreshment stop and enjoy the view.

General group ride expectation:  helmet, bike in good working condition, water and nutrition, flat changing tools,  and no headphones/radios.  We encourage you to ride your bike to the ride but if you are driving, please, park in the street.

For pre-ride coffee or snack, meet at Juan Pelota Café a half hour before ride time.

Questions or information contact Stephanie or Julie at ride@mellowjohnnys.com .

Bike rentals http://www.mellowjohnnys.com/products-and-service/rentals/

Free Bike Shipping Promo: Oct. 19-21

October 19, 2012 12:00 am to October 21, 2012 12:00 am

Mellow Johnny's is offering free boxing and domestic shipping for any bikes $1,800 and over, before tax, on Friday, Saturday, and Sunday of the 2012 Austin LIVESTRONG Challenge Weekend.

This promotion only applies to in-stock bikes only. The bike is guaranteed to leave our door within 5 days of purchase.

Happy shopping! Ride your bike!